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San Francisco

Flat Fee MLS

The Benefits of Flat Fee
Real Estate in San Francisco

1. Cost Savings:


One of the most significant advantages of San Francisco Flat Fee real estate is the potential for substantial cost savings. By opting for a flat fee model, homeowners can avoid paying the traditional 5-6% commission fee, which can amount to tens of thousands of dollars. This extra money can be used for other purposes, such as home improvements, moving expenses, or even as a down payment on a new property.


2. Transparency:


With San Francisco Flat Fee real estate, sellers have a clear understanding of the costs involved from the beginning. This transparency empowers homeowners to make informed decisions over their selling process.


3. Professional Expertise:


Contrary to popular belief, opting for a San Francisco Flat Fee real estate model does not mean sacrificing professional expertise. Our company, FlatFeeClose, is a reputable flat fee real estate company in San Francisco that provides in-depth knowledge of the local market. Our locally licensed Broker offers guidance, marketing strategies, and negotiation skills to ensure a successful sale.

4. Flexibility:


Flat fee real estate models often offer flexible packages tailored to the specific needs of homeowners. Whether you require basic listing services or a comprehensive package that includes professional photography, you can choose the level of service that suits your requirements and budget.


Flat Fee real estate has emerged as a game-changer in San Francisco, California, providing homeowners with a cost-effective and transparent alternative to traditional commission-based models. By embracing this innovative approach, sellers can save significant amounts of money while still benefiting from professional expertise and wide exposure for their properties. As the real estate landscape continues to evolve, flat fee real estate is undoubtedly a trend worth considering for anyone looking to sell their home in San Francisco.

The Benefits of CRMLS for
San Francisco 
Home Sellers

Selling your home in the iconic real estate landscape of San Francisco demands a strategic approach that combines local expertise with cutting-edge tools. As a San Francisco home seller, your ally in this endeavor is the California Regional Multiple Listing Service (CRMLS). In this blog post, we'll delve into the SEO advantage that CRMLS offers, propelling your San Francisco property listing to new heights.


1. SEO: The Key to San Francisco Real Estate Visibility:


In a city known for its competitive real estate market, visibility is paramount. SEO, or Search Engine Optimization, is the driving force behind online visibility. CRMLS, being a powerhouse in the California real estate scene, harnesses the principles of SEO to ensure that your San Francisco property listing stands out amidst the digital noise.

2. Strategic Keyword Placement:


CRMLS optimizes your property listing with relevant keywords tailored to the San Francisco market. This strategic keyword placement enhances the discoverability of your listing when potential buyers conduct online searches, increasing the likelihood of your property being seen by the right audience.


3. Localized SEO for San Francisco Neighborhoods:


San Francisco is a city of diverse neighborhoods, each with its unique charm. CRMLS employs localized SEO strategies, ensuring that your property is not just visible but highly relevant to buyers searching within specific San Francisco neighborhoods. This hyper-localized approach targets the right audience, increasing the chances of attracting serious buyers genuinely interested in your property.


4. Optimized Property Descriptions and Features:


Effective SEO isn't just about keywords; it's about presenting information in a way that engages users. CRMLS optimizes your property descriptions and features, making them not only search-engine-friendly but also compelling for potential buyers. This dual optimization approach ensures that your listing captures the attention of both search algorithms and human users.


5. Responsive Design for Mobile Users:


San Francisco is a city on the move, and home buyers often search for properties on their mobile devices. CRMLS understands the importance of mobile optimization. Your property listing is presented with a responsive design, ensuring that it looks and performs well on various devices. This mobile-friendly approach enhances the user experience and contributes to higher search rankings.


6. Integrated Social Media Visibility:


In the digital age, social media is a powerful tool for real estate marketing. CRMLS integrates social media visibility into its SEO strategy. Your San Francisco property listing is optimized for sharing on platforms like Facebook, Twitter, and Instagram, extending its reach beyond traditional search engines and tapping into the vast potential of social media audiences.




In the competitive San Francisco real estate market, the SEO advantage offered by CRMLS is a game-changer for home sellers. From strategic keyword placement and localized SEO to optimized property descriptions, mobile responsiveness, and integrated social media visibility, CRMLS leverages SEO principles to elevate the visibility and appeal of your property listing. As you embark on your San Francisco home-selling journey, harness the SEO advantage of CRMLS and position your property for success in the digital realm.

The Rules of CRMLS

As a flat fee real estate company, we understand the importance of leveraging the California Regional Multiple Listing Service (CRMLS) to maximize your property's exposure and attract potential buyers. However, it's crucial to adhere to the rules and guidelines set forth by CRMLS to ensure a successful listing. 


CRMLS has specific rules and guidelines that govern the use of the platform. While the exact rules may vary, here are some common rules and guidelines that sellers should be aware of:

1. Accuracy of Information:


All information provided in the listing must be accurate and up-to-date. This includes details such as the property's address, square footage, number of bedrooms and bathrooms, amenities, and any other relevant information.

2. Compliance with Fair Housing Laws:


Listings must comply with fair housing laws, which prohibit discrimination based on race, color, religion, sex, handicap, familial status, or national origin. Avoid using language or images that could be perceived as discriminatory.

3. Intellectual Property Rights:


Respect the intellectual property rights of others. Do not use copyrighted material, such as photos or descriptions, without permission from the owner.

4. Non-Misleading Information:


Listings should not contain any misleading or false information. Avoid exaggerations or misrepresentations that could deceive potential buyers.

5. Advertising Restrictions:


CRMLS has specific rules regarding advertising other real estate services within the listing. Make sure to comply with these restrictions to avoid any violations.

6. Timely Updates:


If there are any changes in the property's availability, price, or other relevant details, update the listing promptly to provide accurate and up-to-date information.

7. Professional Conduct:


Maintain professional conduct in all interactions related to the listing. Respond promptly to inquiries, provide accurate information, and treat all parties involved with respect and professionalism.

It's important to note that these rules are subject to change, and it's recommended to refer to the specific guidelines provided by CRMLS for the most up-to-date information.

Ensuring Accuracy and Integrity:
The Role of CRMLS
Quality Assurance Department

The California Regional Multiple Listing Service (CRMLS) is a powerful platform that connects real estate professionals and facilitates the buying and selling of properties in the San Francisco area. To maintain the accuracy and integrity of the listings on CRMLS, the platform has a dedicated Quality Assurance Department. 


What is the CRMLS Quality Assurance Department?

The CRMLS Quality Assurance Department is responsible for reviewing and monitoring the listings on the platform to ensure compliance with the rules, guidelines, and standards set forth by CRMLS. The department plays a crucial role in maintaining the accuracy, integrity, and professionalism of the listings, ultimately benefiting both buyers and sellers in the real estate market.


The Role of the CRMLS Quality Assurance Department:


1. Listing Review and Compliance:


The Quality Assurance Department reviews each listing on CRMLS to ensure compliance with the platform's rules and guidelines. This includes verifying the accuracy of information, checking for any misleading or false claims, and ensuring that the listings adhere to fair housing laws. By conducting thorough reviews, the department helps maintain a high standard of professionalism and integrity within the listings.

2. Data Accuracy and Integrity:

Accuracy and integrity of data are essential for the success of any real estate transaction. The Quality Assurance Department works diligently to ensure that the data provided in the listings, such as property details, square footage, amenities, and pricing, is accurate and up-to-date. This helps buyers make informed decisions and ensures that sellers present their properties in the best possible light.

3. Dispute Resolution:

In the event of a dispute or complaint regarding a listing on CRMLS, the Quality Assurance Department plays a crucial role in resolving the issue. They carefully investigate the matter, gather relevant information, and work towards a fair resolution. This helps maintain trust and transparency within the real estate community and ensures that all parties involved are treated fairly.

4. Training and Education:

The Quality Assurance Department also plays a role in providing training and education to real estate professionals regarding the rules and guidelines of CRMLS. They offer resources, workshops, and seminars to help agents understand the platform's requirements and best practices. This ensures that real estate professionals are equipped with the knowledge and skills necessary to create accurate and compliant listings.

5. Continuous Improvement:

The Quality Assurance Department is committed to continuous improvement and staying up-to-date with industry standards and best practices. They regularly review and update the rules and guidelines of CRMLS to adapt to changing market conditions and ensure that the platform remains a trusted and reliable resource for real estate professionals and consumers.


The CRMLS Quality Assurance Department plays a vital role in maintaining the accuracy, integrity, and professionalism of the listings on the platform. Through their diligent review process, commitment to data accuracy, dispute resolution efforts, training and education initiatives, and continuous improvement efforts, they ensure that CRMLS remains a trusted and reliable resource for real estate professionals and consumers alike. By upholding the highest standards of quality assurance, the department contributes to a thriving and transparent real estate market in the San Francisco area.

Our Model

How are we different than the Flat Fee MLS Competition


1. We have a California Broker

Not all Flat Fee Companies are licensed as a Brokerage in the state of California. We are proud to give you access to our Broker, who holds years of experience in Residential Real Estate throughout the United States. He is highly educated and an experienced marketer. See his bio here.

2. We hold a staff with Business Hours

We have a staff of 1 Broker and 4 coordinators. Our coordinators work full time and are by the phone on Monday-Friday from 7am to 6pm and we hold weekend hours. Seven days a week our staff emails you received offers and buyer’s agent questions.


3. We have experience

Dr. Will Puente has closed over 1,000 properties using this same model.


4. We can refund easily

We are not in the business to keep your money if you do not choose to move forward. Once the property is activated, there are no refunds. Other Flat Fee MLS services show no refund policy, because that is their main model of business.


5. We are Closing focused

We are focused in closing your property, not simply listing it. This means our staff and Broker must concentrate on being MLS rule compliant, and timely handle all the details of the offer and closing transaction. Buyer’s Agents send all communications to our team, and we make sure you receive it. Once we get your order, we give you a seller phone number that you can call in order to answer any questions.


Attention to closing is what gets our properties closed.


Don’t just list your California Flat Fee MLS Listing, CLOSE IT!

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